2019 FACULTY 

 

Gian Luca Marzocchi 

Gian Luca Marzocchi is Full Professor of Marketing and Consumer Behavior at the University of Bologna, Faculty of Statistics. He has been Visiting Scholar at the Stern School of Business of the New York University. He is presently Director of the Master of Science in Statistics, Economics and Management of the University of Bologna. His research specialties include consumer behavior, service quality and satisfaction modeling, waiting perception and management in service settings, inter-temporal choice (with special emphasis on the impact of levels of construals of a future event on consumer decision processes), and the analysis of the interplay between brand loyalty and community identification in brand communities.  He has published extensively in marketing and management scholarly outlets. His articles have recently appeared in leading journals such as the Journal of Applied Psychology, Psychology and Marketing, Journal of Economic Psychology, European Journal of Marketing, International Journal of Service Industry Management, Service Industries Journal, Advances in Service Marketing and Management, Entrepreneurship Theory and Practice, Journal of Operational Research Society, Journal of Management and Governance, among others. 

 

Gaetano “Nino” Miceli

Gaetano “Nino” Miceli is MPhil in Marketing, Tilburg University, CentER Graduate School, the Netherlands, and PhD in Business Sciences, University of Calabria (Campus of Arcavacata), Italy.

His research focuses on customization and its relation with the brand, logo design, and the diffusion of customer orientation in teams. His articles have been published on Italian and International journals such as Journal of Interactive Marketing, Journal of Service Research, Journal of Business Research and Psychology & Marketing. He is coordinator of the Schools on Research Methods for Social Science, organized by Department of Business Sciences and Law, in which he teaches basic econometrics, multivariate statistics, and structural equation modeling.

 

 

Fabiola Montalto

Fabiola Montalto is a Research Fellow in Management at University of Calabria (Italy).

Her research interests are in corporate finance and corporate governance, with a focus on the analysis of capital structure, ownership structure and value creation, by means of advanced econometric models. Since 2014, she is being collaborating with the organizing team of the Schools on Research Methods for Social Science during in-class applications of econometrics.

She holds a Joint Ph.D. in Economics and Managerial Decisions from University of Calabria (Italy) and University of Antwerp (Belgium), and a M.Sc. in Economics and Management from the University of Calabria (Italy).

  

Maria Antonietta Raimondo

Maria Antonietta Raimondo is an assistant professor of marketing at University of Calabria (Campus of Arcavacata), Italy. She earned her PhD in management and quantitative methods at the Università di Milano-Bicocca. She has been visiting scholar at Northwestern University, J.L. Kellogg Graduate School of Management, Evanston, Illinois, and at the Ross School of Business, University of Michigan, Ann Arbor.

Her research focuses on relational constructs measurement, personalization approaches, logo design, and User Generated Content.

She is coordinator of the Schools on Research Methods for Social Science, organized by Department of Business Sciences and Law, in which she also teaches research methods and designs and structural equation modeling.

  

Irene Scopelliti

Irene Scopelliti is a Senior Lecturer in Marketing at Cass Business School. Her research interests are in the domain of consumer psychology, judgment, and decision making. 

She holds a Ph.D. in Management (major in Marketing) from Bocconi University, a M.Sc in Economics and Management from the University of Calabria (Italy), and a BA in Music.

Before joining Cass, Irene was a Post Doctoral Research Fellow at Carnegie Mellon University.

Her research has been published in Management Science, Psychological Science, Journal of Product Innovation Management, Psychology & Marketing, and has been featured by major news organizations including Forbes, Time Magazine, BBC News, the New York Times, the Independent, and the Huffington Post.

 

Sara Valentini

Sara Valentini is Associate Professor of Marketing at the School of Economics and Management, University of Bologna, where she teaches Marketing, Marketing Models and Social Media Marketing, Introduction to Statistics (PhD), and Omnichannel Marketing (Executive Level). Her area of expertise is in the measurement and analysis of marketing effectiveness and customer profitability, especially in the fields of omnichannel marketing and customer relationship management. She has additional expertise in customer satisfaction and service recovery management. Sara's research has appeared in Journal of Marketing, Marketing Science, Journal of the Academy of Marketing, Psychology & Marketing and Harvard Business Review. She has been the Italian representative executive member of European Marketing Academy, and Associate Dean at Bologna Business School. She holds a degree in Statistics and a PhD in Marketing from the University of Bologna, Italy. She was visiting scholar at Tuck school of Business (USA).

 

 Francisco Villarroel Ordenes

Francisco Villarroel Ordenes is an Assistant Professor of Marketing at the University of Massachusetts, Amherst. His research interests are into the phenomenon of Big Data (e.g. online reviews, e-customer services) and content marketing strategies in social media. Francisco has developed a strong expertise in the use of linguistic frameworks and text mining methods to develop accurate measurements of consumer’s sentiments expressions and brand content strategies in social media. By using logit and panel models these measurements have shown to have a significant impact in online sales (e.g. Amazon sales ranks) and e-WOM (share counts in twitter). Early publications of his PhD have appeared in The Journal of Service Research, Journal of Consumer Research, and Journal of Services Marketing.

 

Luca M. Visconti 

Luca M. Visconti is Professor of Marketing at USI Lugano and ESCP Europe, Paris. In 2005 he earned his Ph.D. in Business Administration and Management at Bocconi University, Milan, where he worked for twelve years eventually covering the role of Director of the Master in Marketing and Communication (MiMeC). He has been visiting professor at Leeds School of Business (University of Colorado at Boulder), Lille2 University/Skema, and Bocconi University. At ESCP Europe, he teaches Brand Management, Marketing, Consumer Behavior, and Segmentation and Targeting of New Consumer Groups. His research interests are in consumer behavior and Consumer Culture Theory more particularly. His work deals with minority consumers and the consumption of public goods. His articles appeared in the Journal of Consumer Research, Journal of Advertising, Industrial Marketing Management, Journal of Business Research, Journal of Consumer Culture, and Consumption, Markets and Culture.